THIS JOB HAS NOW CLOSED
This is an exciting opportunity to join the Student Marketing and Recruitment Department of a world leading university and play a key role leading marketing campaigns that reach quality prospective students in both domestic and international markets.
As Marketing Manager, you will lead the development, implementation and evaluation of marketing campaigns that utilize traditional and digital marketing techniques to maximum effect for acquisition campaigns and associated student recruitment activities.
This will include ensuring campaign plans are framed by the market, with market research and insight featuring in all plans, as well as ensuring the UAL website and other digital channels are optimised for marketing campaigns to facilitate an excellent customer journey.
For maximum engagement, you will use market research and intelligence in your approaches and champion the principles of Customer Relationship Management (CRM).
Why choose us?
University of the Arts London (UAL) is Europe’s largest specialist art and design university, ranked sixth best University for Art and Design in the world according to the QS World University Rankings® 2017. Our six world-renowned Colleges form a vibrant, artistic community, and our teaching staff is made up of professional creatives with experience across numerous industries including art, design, fashion, performance and communication. Our Colleges are Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion, and Wimbledon College of Arts.
Solid experience working in a marketing position that has required knowledge of both traditional and digital marketing principles and techniques is essential, along with proven experience of developing and implementing operational marketing plans for direct customer acquisition.
An in-depth understanding of marketing practices and theories including areas of specialism in the fields of digital marketing, market research and CRM is also essential, as is good knowledge of website Content Management Systems (CMS) and practices for Search Engine Optimisation (SEO).
In return, University of the Arts London offers generous leave, an attractive pension and a commitment to your continuing personal development and training in an environment that encourages excellence, creativity and diversity. Relocation assistance is available.